About Us

We’ve been game-changers since we entered the scene in 2007. Back then it was generally accepted that a shoe
could not look good and feel great, especially after hours of wearing. We responded with a sandal that combined style with
world-class science – and we continue to dream, innovate, and defy conventions. Our mission is to raise the energy of the world
and help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.


Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body
structure, joint alignment and natural movement.

Feel and perform your best, every day. We apply the research, cutting-edge science, and testing, usually reserved for sports performance
shoes, across our whole range. Because why wouldn’t you want to feel and perform your best, everywhere and every day?
Ballet flats, beach flip-flops, platforms, wellies…we believe almost any style can be re-engineered to be easier on your body and
ultra-comfortable underfoot.


Don’t just take our word for it (or that of our legions of superfans around the world). To understand the
difference wearing something designed around the biomechanics of your body makes, you really need to
experience it for yourself. Just be warned, your first FitFlop purchase is unlikely to be your last.